Please use this identifier to cite or link to this item: https://dspace.upt.ro/xmlui/handle/123456789/1025
Title: Analysing images: a social semiotic perspective [articol]
Authors: Stoian, Claudia Elena
Subjects: Comunicare vizuală
Articol
Semiotică vizuală
Semiotică socială
Imagine publicitară
Analiză semiotică
Analiză vizuală
Visual communication
Social semiotics
Visual analysis
Systemic-functional metafunctions
Issue Date: 2015
Publisher: Editura Politehnica
Citation: Stoian, Claudia Elena. Analysing images : a social semiotic perspective. Timişoara: Editura Politehnica, 2015 Disponibil la https://doi.org/10.59168/VBYT1151
Series/Report no.: Seria limbi moderne;Vol. 14, issue 1 (2015)
Abstract: The present paper introduces briefly one of the most important theories and models of visual social semiotics, namely Kress and van Leeuwen’s grammar of visual design. An image, advertising honeymoon packages, is used to illustrate to the reader the points presented by the theory. The conclusion includes practical implications of the theory, pointing out several areas where visual social semiotic analysis can be applied.
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Appears in Collections:Articole științifice/Scientific articles

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