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Titlu: Nonverbal communication in print ads [articol]
Autori: Kilyeni, Annamaria
Subiecte: Print ads
Nonverbal communication
Images
Iconic pictures
Indexical pictures
Paralanguage
Data publicării: 2009
Editura: Universitatea Politehnica Timișoara
Citare: Kilyeni, Annamaria.Nonverbal communication in print ads. Timișoara: Politehnica University Press, 2009 Disponibil la https://doi.org/10.59168/GHTM4237
Serie/Nr. raport: Professional communication and translation studies;2/ 2009
Abstract: The starting point of the present paper is the observation that the message in print advertisements is realized not only verbally but also pictorially. The study of various women’s glossy magazines has shown that most advertisements make extensive use of pictures to convey the message. Moreover, meaning is often communicated nonverbally through paralanguage. This paper focuses on the way in which print advertisements communicate meaning through images and paralanguage.
URI: https://dspace.upt.ro/xmlui/handle/123456789/5820
https://search.crossref.org/search/works?q=10.59168%2FGHTM4237&from_ui=yes Link DOI
Colecţia:Articole științifice/Scientific articles

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