Please use this identifier to cite or link to this item: https://dspace.upt.ro/xmlui/handle/123456789/5820
Title: Nonverbal communication in print ads [articol]
Authors: Kilyeni, Annamaria
Subjects: Print ads
Nonverbal communication
Images
Iconic pictures
Indexical pictures
Paralanguage
Issue Date: 2009
Publisher: Universitatea Politehnica Timișoara
Citation: Kilyeni, Annamaria.Nonverbal communication in print ads. Timișoara: Politehnica University Press, 2009 Disponibil la https://doi.org/10.59168/GHTM4237
Series/Report no.: Professional communication and translation studies;2/ 2009
Abstract: The starting point of the present paper is the observation that the message in print advertisements is realized not only verbally but also pictorially. The study of various women’s glossy magazines has shown that most advertisements make extensive use of pictures to convey the message. Moreover, meaning is often communicated nonverbally through paralanguage. This paper focuses on the way in which print advertisements communicate meaning through images and paralanguage.
URI: https://dspace.upt.ro/xmlui/handle/123456789/5820
https://search.crossref.org/search/works?q=10.59168%2FGHTM4237&from_ui=yes Link DOI
Appears in Collections:Articole științifice/Scientific articles

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