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dc.contributor.authorKilyeni, Annamaria-
dc.date.accessioned2023-05-26T09:56:54Z-
dc.date.available2023-05-26T09:56:54Z-
dc.date.issued2013-
dc.identifier.citationKilyeni, Annamaria. The rhetoric of numbers in print advertisements for cosmetics. Timişoara: Editura Politehnica, 2013 Disponibil la https://doi.org/10.59168/MIMH9476en_US
dc.identifier.urihttp://primo.upt.ro:1701/primo-explore/search?query=any,contains,The%20rhetoric%20of%20numbers%20in%20print%20advertisements%20for%20cosmetics&tab=default_tab&search_scope=40TUT&vid=40TUT_V1&lang=ro_RO&offset=0 Link Primo-
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dc.identifier.urihttps://sc.upt.ro/ro/publicatii/buletinul-stiintific/about Link Journal-
dc.description.abstractBased on a corpus of print advertisements for cosmetics targeted at women, my research focuses on the use of numerals as rhetorical devices in the discourse of advertising. As this paper will show, numer als are employed recurrently in ads, under several linguistic forms, not so much to indicate precision, but to catch the attention, to enhance the credibi lity of the advertising message and/or to mak e the message more emotionally loaded, in order to persua de women to buy the advertised products.en_US
dc.language.isoenen_US
dc.publisherTimişoara: Editura Politehnicaen_US
dc.relation.ispartofseriesSeria limbi moderne, Vol. 12, fasc. 1-2 (2013)-
dc.subjectLingvisticăen_US
dc.subjectComunicareen_US
dc.subjectComunicare publicitarăen_US
dc.subjectLimbaj publicitaren_US
dc.subjectAnaliza discursuluien_US
dc.subjectArticolen_US
dc.titleThe rhetoric of numbers in print advertisements for cosmetics [articol]en_US
dc.typeArticleen_US
Appears in Collections:Articole științifice/Scientific articles

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