Please use this identifier to cite or link to this item: https://dspace.upt.ro/xmlui/handle/123456789/5876
Title: The rhetoric of numbers in print advertisements for cosmetics [articol]
Authors: Kilyeni, Annamaria
Subjects: Lingvistică
Comunicare
Comunicare publicitară
Limbaj publicitar
Analiza discursului
Articol
Issue Date: 2013
Publisher: Timişoara: Editura Politehnica
Citation: Kilyeni, Annamaria. The rhetoric of numbers in print advertisements for cosmetics. Timişoara: Editura Politehnica, 2013 Disponibil la https://doi.org/10.59168/MIMH9476
Series/Report no.: Seria limbi moderne, Vol. 12, fasc. 1-2 (2013)
Abstract: Based on a corpus of print advertisements for cosmetics targeted at women, my research focuses on the use of numerals as rhetorical devices in the discourse of advertising. As this paper will show, numer als are employed recurrently in ads, under several linguistic forms, not so much to indicate precision, but to catch the attention, to enhance the credibi lity of the advertising message and/or to mak e the message more emotionally loaded, in order to persua de women to buy the advertised products.
URI: http://primo.upt.ro:1701/primo-explore/search?query=any,contains,The%20rhetoric%20of%20numbers%20in%20print%20advertisements%20for%20cosmetics&tab=default_tab&search_scope=40TUT&vid=40TUT_V1&lang=ro_RO&offset=0 Link Primo
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Appears in Collections:Articole științifice/Scientific articles

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