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Titlu: The rhetoric of numbers in print advertisements for cosmetics [articol]
Autori: Kilyeni, Annamaria
Subiecte: Lingvistică
Comunicare
Comunicare publicitară
Limbaj publicitar
Analiza discursului
Articol
Data publicării: 2013
Editura: Timişoara: Editura Politehnica
Citare: Kilyeni, Annamaria. The rhetoric of numbers in print advertisements for cosmetics. Timişoara: Editura Politehnica, 2013 Disponibil la https://doi.org/10.59168/MIMH9476
Serie/Nr. raport: Seria limbi moderne, Vol. 12, fasc. 1-2 (2013)
Abstract: Based on a corpus of print advertisements for cosmetics targeted at women, my research focuses on the use of numerals as rhetorical devices in the discourse of advertising. As this paper will show, numer als are employed recurrently in ads, under several linguistic forms, not so much to indicate precision, but to catch the attention, to enhance the credibi lity of the advertising message and/or to mak e the message more emotionally loaded, in order to persua de women to buy the advertised products.
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Colecţia:Articole științifice/Scientific articles

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