Abstract:
The analysis of the discourse reveals, through the study of texts, that complex
antagonistic world, which underlines the discourse, which the author/speaker often presents as
“real world”, although it is not always taken for granted by the readership/audience. Verbal
strategies of conviction or persuasion have, in this sense, the objective to overcome this
contradiction, trying to present the author’s discourse (in our case the institutional discourse) as
being true. The aim is not to build a piece of literature, but to act on the other through words,
because the institutional discourse, not only the political or commercial one, tries to persuade, to
convince, to conquer its target audience (in our case students from final grade, students, social
partners, etc.). At the same time, if we refer to the sphere of the institutional discourse/speech,
then the world of words is not subjective, but objective, (re)presenting realities and forms of social
behaviour.
