Caciulan, Larisa Ruxandra; Mihart, Laura Anca; Vagner, Denisa Florena; Vodislav, Miruna Georgiana; Ivascu, Larisa; Tamasila, Matei
(Timișoara : Editura Politehnica, 2017)
Promoting is part of the marketing mix. The
promotional activity communicates the benefits of the
products or actions of potential and current customers.
The tools used in the promotional mix are advertising,
direct ...